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Squeeze Me Tray – Rossmann
One of four countertop units (CTU) created for Rossmann Germany. The goal of this particular CTU was to promote e.l.f. product newness while creating a spot for easy stocking stuffer shopping for the holiday season. This unit was distributed to 2000 Rossmann stores.
Powergrip Tray – Rossmann
One of four countertop units (CTU) created for Rossmann Germany. The goal of this particular CTU was to promote e.l.f. holy grail product for the holiday season, encouraging customers to choose and add a primer that best suited their needs to their basket. This unit was distributed to 700 Rossmann stores.
Skincare Totem – ETOS
This promo unit was distributed to 400 Etos stores. The goal of this unit was to drive awareness for the e.l.f. skin brand in the Netherlands by highlighting a BOGO sale on makeup melting cleansing balm. Art Direction: Zac Woffinden. 3D Model: Lauren Canizales.
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